Wolfgang Becker

Marketing for CloudFest, the world’s leading event for the cloud and internet infrastructure industry, held every spring at Europa-Park, and for MSP GLOBAL, the international festival for managed service providers, held every autumn at PortAventura.

• Campaigns, newsletters and social channels, with the goal of getting the right people into the same room

Responsible for the website and online donation journey of Germany’s national partner of UNHCR.

• Technical development of the website and donation forms, ensuring they run reliably
• UX improvements and conversion optimization
• Further development of the SEO strategy
• Setup and management of web tracking and remarketing
• Steering external agencies and service providers
• Performance monitoring and reporting, plus spotting trends in online fundraising and conversion

A phase of professional reorientation alongside volunteer work.

• Volunteer work at the Kölner Tierschutzverein von 1868
• Volunteer work with K.R.A.K.E. e.V.

Cross-media campaigns for one of Europe’s most popular theme parks.

• Planned and ran campaigns across TV, radio, out-of-home, print, social and digital, with a strong digital focus
• Developed campaign concepts and coordinated all assets, from video and radio spots to landing pages and posters
• Worked with internal specialists and external agencies from briefing to delivery
• Campaign reporting and evaluation

Brand, PR and B2B communication for Cologne’s biggest ticketing provider.

• Brand development and corporate presentation
• Concept and organization of events for business clients
• Planning and execution of print and digital campaigns
• PR and B2B communication
• Budget planning and control

PR and communications for Konami Digital Entertainment in the German-speaking market.

• Press and media relations for Konami titles
• Influencer marketing and outreach to new audiences
• Planning press events and activations

Content creation and hosting in the gaming and esports scene.

• Created streams, videos and podcasts for Twitch and YouTube
• Hosted talk shows for PentaTV
• Broadcast Blizzard events for German-speaking audiences in close collaboration with Blizzard Entertainment
• Esports consulting for game developers and tournament commentary

Esports events, trade show booths and tournament commentary.

• Cast Heroes of the Storm tournaments
• Planned and managed esports events at DreamHack Leipzig and Gamescom
• Designed trade show booths, including the PokerStars booth at DreamHack Leipzig
• Hosted on-stage events, managed social channels and supported esports talent

Ran a gaming news hub: writing and translating articles, coordinating the team, managing projects and social channels.

• Built relationships with game developers and publishers

Student job working with young people.

• Taught young people how to use computers
• Ran “Internetführerschein” (internet licence) courses in schools
• Technical maintenance of the computers provided to the young people